Making sure your business is correctly listed in the relevant online directories is an important step to make sure your business ranks high in Google search. Our goal is for your business to appear in one of the top 3 listing in the Google Map Pack above your competition.

Our citation audit looks carefully for your business’s Name, Address, and Phone number (or NAP) to make sure your business is correctly listed in three main categories of online directories. These include standard directories like on Yelp, Manta, Yellowpages, etc, relevant directories to your industry or niche, and geographical relevant directories.

Once the audit is complete, we will list your business in any missing relevant directories (including those your competitors are listed in) as well as fix any and all listing errors.

Online Directory Citation Audit & Building Campaign

What’s Included With An Online Directory Citation Audit & Building Campaign

We will complete a full online audit to make sure your business is correctly listed on online directories in three main categories: standard directory citations like on Yelp, Manta, Yellowpages, etc, citations that are relevant to your industry or niche, and geographical relevant citations. These instances of your business information go along way to make your Google Business Profile page rank higher than your competitors on Google Maps and Google Search.

Things we look for in the Online Directory Citation Audit are:

  • NAP Audit (Listings of your business’s Name, Address, and Phone number. If your listings are incorrect or in not in this order it can hurt your Google rankings)

  • Existing citations or listings of your business

  • Duplicate listings of your business

  • Relevant citation directories your business is not listed on

  • Citation directories your competitors are listed on but you are not

Once the audit is complete and I have discussed it with you, we will start a campaign to fix any inconsistencies and add the name of your business to any missing directories.

Citation FAQs

  • Citations are a reference in online directories to a business that uses the business’ name, address, and phone number (or NAP), but can also include more information like the website address and products sold.

    Structured citations are those with the Name, Address, and Phone number is the correct order and have the most influence while unstructured citations have the business information in the incorrect order and gardner less influence from Google.

  • Citations for your business are important because they are considered a ranking factor for local search engine optimization. Having your business listed in trusted online directories and websites sends signals to Google that your business exists.

    The number of citations, the accuracy of your listings, and the quality of the online directories the citations are listed in can affect how Google perceives your online presence.

  • Citation building isn’t just for small local businesses. Large multi-location enterprises can still benefit from the SEO and consumer benefits associated with having listings on sites such as Yelp, Facebook, Tripadvisor, and Google Business Profile (GBP).

  • Business citations (according to Google) is one of the top-five local search ranking factors, but they’re only one piece of the puzzle and it takes time. The three core pillars of Google local SEO ranking algorithm (according to Google) are:

    • Proximity (how close your business is to the person searching).

    • Relevance (how closely you match the person searching needs).

    • Prominence (how much you can be found online).

    However, Google uses a wide range of signals to determine ranking position in conjunction with information it gathers from citations, including your Google Business Profile, website, and your consumer reviews.

What We Do Well

Our bread and butter service! We get you more online reviews on industry relevant review sites to boost the average star rating for your business, reminding customers to leave reviews, keep your reviews current, and capture bad reviews so you can engage with customers and grow sales.

We will set-up and/or optimize your Google Business Profile (GBP) to make sure your page ranks high on Google Maps and Google Search. Our focus is to get your business into the top 3 search results (Map Pack) so you can outrank your competitors and more customers can find you.

We make sure that your business is correctly listed in the three important categories of online citation directories (standard directories, directories relevant to your industry or niche, and geographical relevant directories) so your Business Profile listing will rank high and be found on Google search.

Have More Questions?

I am here to help if you have any questions about my services, plans, prices, or my referral program.